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What is Mobile Marketing?
- With the prediction of 4 billion handsets around the world, market penetration still only adds up to 50%
- 2 mobile phones for every television and 4 for every PC
- Referred to as the third screen
- With the new 3G and 4G phones it is the single most effective way to be reached
- Ability to target consumer behaviour
- Immediacy due to 24/7 access
- Accountable and measurable advertising
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