Google AdWords for Businesses 101

84 Million search a day in Canada alone! 78% of them are done on Google. Learn how to generate leads, sales & revenues using the Google search monster. Learn how to gain in depth insight of the effectiveness of your marketing and your website traffic. Google Analytics can enable you to create better ads for your business or product, targeting them towards your potential clients.

Thursday, January 26, 2010
9:00 to 12:00
Early bird: $79 (if registered & paid by January 15, 2010)
Regular: $99 (after January 15, 2010)

8400 Jane Street (BMO Building)
Suite 300
Concord, Ontario
L4K 4L8

What will you learn

Canadian Search Landscape
Differences between Google, Yahoo! & MSN
Why the time is now for Google AdWords
Understanding & discovering effective keywords
How to write an effective ad copy
Optimizing your Google campaign
Geographical targeting
Quality score & landing pages
How to get started...today!...and more

Who should attend

Business Owners
Marketing Managers / Directors
Research and Analytics Professionals
Online and offline Publisher Sales and Marketing Professionals

Why should you attend

Learn the power of Google
Understand effective & measurable ways to launch a pay per click campaign
Hands-on experience with the tools
Measurement tools

What is...

Any questions about us? Email them to info@searchlinqs.com. We would love to hear from you!

Did you know...

to make one last

Resource Centre

Psychology of Search

Best Practices for PPC Success

Understanding Keywords
- Keyword Research
  - Long Tail Keywords
  - Wide vs. Deep Keywords
- Negative Keywords
- Search Query Reports
Discovering Effective Keywords
- AdWords Keyword Tool
- Spidering Websites
- Competitive Research
Creating Compelling Ad Copy
- Connecting with the Searcher
- Unique Selling Proposition
- Benefits vs. Features
Landing Pages that Convert
- Showcasing the Answer
- Where to Send Traffic
- Best Practices
- Usability Overview

Advanced Optimization Techniques

Boosting Your PPC Traffic
- Dynamic Keyword Insertion
- Ad Preview Tool
- Increasing Page Views
Increasing PPC Conversion Rates
- Ad Copy Calls to Action
- Optimizing Landing Pages

Open Q&A

Quality Score Demystified

What is Quality Score
How Actual CPC is Calculated
Quality Score Factors
How to Increase Your Quality Score
Using Keyword Reports

Beyond Text - Multimedia Ads

Video Ads
Image Ads
Widget Ads
Display Ad Builder

Advanced Geographic Targeting

The Technology
Effectively Reaching Local Audiences
Local Business Ads
Geographic Performance Reports

AdWords Editor: Quick and Easy Account Changes

Live AdWords Editor Demo
Making Large Account Changes in Minutes

Google Analytics Implementation Open Q&A

To register please e-mail us at seminars@searchlinqs.com
or call us at (905) 669.1655 ext. 232

Biographies

Maor Daniel - Vice President Sales, Marketing & Business Development

Maor provides guidance and insight to Searchlinqs sales team in addition to overseeing new business development as a whole within the company. Furthermore, Maor manages the marketing department, assisting with the development of new collateral, campaigns, Searchlinqs new web site and event planning.

Maor was National Marketing Manager, Yahoo! Search Marketing, where he was responsible for all of the company's marketing initiatives with respect to its online search acquisition and retention. During Maor's tenure at Yahoo! he played a key role in tripling the company's customer base and doubling its revenues. Maor also was responsible for increasing Yahoo! Search Marketing's brand awareness from 19% to 81% among small and medium business nationwide as a result of his pinpoint focus on client service.

Prior to Yahoo! Canada, Maor spent six years at Bell Canada in positions of increasing responsibility, most recently as Associate Director, Customer strategy, Medium Business. Maor began his career at Sprint Canada where as a Product Marketing Analyst; he was responsible for the company's pricing around their calling cards and dial around product portfolio.

Vimal Siva - Senior Director Account Management & Product Development

In his current role Vimal is accountable for the Account Management team at Searchlinqs who are directly responsible for the day to day management of accounts to ensure a positive return on investment (ROI). Vimal also manages the Enterprise Accounts and takes an active role in business development initiatives and sales strategy along with the company's research & development and media relations.

Vimal has been with Searchlinqs since it launched in 2006. Vimal has a Bachelor of Engineering (ES&C) with a specialization in Mechatronics and a BAdm Business Administration from the University of Guelph.

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