Yahoo! Search Engine Placement

Yahoo! Search Engine Placement: Search Marketing Solutions

Yahoo! Search Marketing is an Internet advertising service that involves Keyword Sponsored Search and Pay-Per-Click services. It is very similar to Google's Sponsored Search product, Google AdWords and MSN's Sponsored Search product, MSN adCenter. After acquiring Overture Services (formerly Goto.com) in 2003, Yahoo began offering the Sponsored Search service directly.

Searchlinqs: Yahoo! Search Marketing Ambassadors

Use Searchlinqs for Yahoo! Search Engine Placement

The Yahoo! Search Ambassador program was launched to identify individuals and companies that fulfilled minimum requirements and training to be considered qualifed to run Yahoo! Search Marketing campaigns. Searchlinqs has worked closely with both Overture and Yahoo! Search Marketing for many years and is a certified Yahoo! Search Ambassador.

Yahoo has been constantly improving and building on their Search Marketing advertising platform. Keeping on top of the changes and knowing how to best leverage Yahoo's Search Marketing services is Searchlinqs' specialty. If you are looking for professional and experienced Search Engine Marketing experts to handle your Yahoo! Search Engine Placement campaign, don't hesitate to contact us to see how we can help you grow your online marketing initiatives.

A Bit of Sponsored Search History

Yahoo! Search Engine Placement: GoTo.com & Overture

Goto.com was the first to have the idea to give the advertisers the option of bidding on how much they were willing to pay for their site to appear at the top of the search results with regards to certain keywords and searches. In February 1998 that idea was realized and every time a web searcher clicked on a link that brought them to the advertisers site, that bid amount would be paid by the advertiser. Their idea was that websites that paid more for their clicks were better websites all around. Goto.com was very successful and in 2001 renamed itself Overture Services, Inc to go with their vision of sophistication and expansion.

One of Overture's largest clients was in fact Yahoo! They became a significant profit driver for Yahoo! With the amount of success Overture received, they were able to gain such sites as AlltheWeb and AltaVista. In 2003, Yahoo acquired Overture for $1.63 billion and has since phased out the Overture name with the exception of Japan and Korea where they still use the Overture name.

Yahoo! Search Engine Placement Today: Yahoo! Search Marketing

Yahoo's Sponsored Search product, rebranded now as Yahoo! Search Marketing, follows a similar model as Google AdWords. A customer creates a text ad with specific keywords relating to their product or website. Depending on what the potential client was searching for and their quality score, their page would be ranked accordingly.

Yahoo! Search Marketing offers many features and uses many algorithms to determine how a search campaign is run. Some of these features are:

• Ad Rank, a quality score of an ad based on CTR (click-through-rate), the quality of the landing page and the relevance of the advertisement.
• Ad Testing
• Campaign Budgeting
• Geo-Targeting
• Campaign scheduling