Google Search Engine Placement

Google Search Engine Placement: Google Adwords

About Google Adwords

Google Search Engine Placement is done through Google Adwords. AdWords is a Search Engine Marketing product that consists of Pay-Per-Click advertising and site-targeted advertising for text and banner ads. Launched in 2000, AdWords is Google's primary source of revenue ($16.4 billion in 2007) and includes local, national and international distribution. Google has three offices in the United States; their headquarters are located in Mountain View, California, AdWords division in Ann Arbor, Michigan and a New York City office.

When AdWords was first launched advertisers would pay a monthly cost with Google setting up and managing their campaign. Not long after, Google introduced an AdWords self-service portal where you could do all the work yourself through Google. This was mainly for small businesses and businesses that wanted to manage their own campaigns.

How does Google Search Engine Placement with Adwords Work?

Each advertisement consists of a title line, two content text lines and contains the URL. These text ads will be triggered when people search Google and use keywords related to your business, your ad will appear in the right hand column or above the organic search engine listings on Google's Search Results page. This way the people who come across your site by using your keywords are already interested in what you have to offer. Now it's up to your website to close the sale.

When an ad is placed on Google using AdWords, it can also be placed on their partner's sites which include Netscape, AOL search and Ask.com which will broaden your chances for web exposure. Yahoo! Search Marketing and Microsoft adCenter are Google AdWords' main competition.

Searchlinqs: Google Search Engine Placement Company

Searchlinqs is a Certified Google Adwords Qualified Company

The Google Advertising Professional (GAP) program was launched in 2005 to identify individuals and companies that fulfilled the AdWords training and passed the AdWords exam. Searchlinqs has several Google Advertising Professionals on staff and is considered a certified Google Adwords Qualified Company.

 

Advantages of using Searchlinqs for Google Search Engine Placement

Some businesses or advertisers hire experts (Search Engine Marketing Agencies) to manage their campaigns due to the amount of money being spent and the complexity of AdWords. Searchlinqs is an experienced and accredited Search Engine Marketing firm that can overcome some of the difficulties tied your Google Adwords campaign and help you maximize your campaign budget. Searchlinqs can help your search campaign with:

• Rising above the increasing competition vying for highly placed text advertisements
• Setting up complex options such as demographic targeting, geo-targeting, site-targeting
• Interpreting various industry metrics to gauge performance
• Integrating other marketing initiatives with Search Engine Marketing
• Providing a one stop service to deal with all your Search engine marketing needs, such as Seach Engine Optimization (SEO)
• And more!

Google has been constantly improving and building on their Adwords advertising platform. Keeping on top of the changes and knowing how to best leverage Google's Search Marketing services is Searchlinqs' specialty. If you are looking for professional and experienced Search Engine Marketing experts to handle your Google search engine placement campaign, don't hesitate to contact us to see how we can help you grow your online marketing initiatives.