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Industry News

Search Engine Optimization

Title Tags Use them or Lose Them…

11/11/2009

Google reserves the right to change your title tag & meta descriptions, to better serve relevancy for Google Search (Called Keyword in Context) I think what Matt Cutts is saying: That if you care about your website, your site must be optimized inside and out. Leaving no title tag or description tag unturned.  If you are? ... To read more click here.

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Search Engine Marketing

Please Don’t Mess with My Geo Targeting Google, Yahoo

11/17/2009

Geo-targeting & Micro-targeting for Search Engine Marketing campaigns are staple methods, for improving CTR and relevancy. It’s only common sense if you wish to drive local traffic by appending your core keywords with city terms. Micro-targeting: “Denver Dentist”, “Chicago Plumbing”, “New York Taxi”. This method is fu... To read more click here.

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