Everywhere you look people are constantly on their phone. Six out of every ten people sleep with their mobile device in their beds next to them. Mobile media is gaining popularity as you read on. Today, people don’t just use their mobile device to make calls; they receive and reply to emails, have the ability to do spread sheets, check the weather, search the web and the list goes on and on. Mobile media gives you the ability to have your company appear just as it would on your pc through a search on your mobile device.
Mobile media offers a direct response from your clients which enables you to receive instant measurements of your campaign. It’s better to know right then and there if a campaign is working or not. Mobile media also gives you the ability to tailor your targeting even more which can further maximize your ROI.
Mobile marketing offers many unique advantages:
- Reach to millions of Mobile subscribers
- Ability to target consumer behaviour
- Make your presence felt
- Immediacy due to 24/7 access
- Search Engine Marketing and Optimization
- Staying in touch with consumers through campaigns
- A high response rate
- Ease of use
- An additional touch point to the consumer
- Ability to send mobile coupons
- Accountable and measurable advertising
- Delivering millions of interactions
What is Mobile Marketing?
- With the prediction of 4 billion handsets around the world, market penetration still only adds up to 50%
- 2 mobile phones for every television and 4 for every PC
- Referred to as the third screen
- With the new 3G and 4G phones it is the single most effective way to be reached
- Ability to target consumer behaviour
- Immediacy due to 24/7 access
- Accountable and measurable advertising
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