Marketing And The Internet
Learn About Marketing And The Internet
1.1 How Important is Marketing and the Internet?
The Marketing and the Internet has become one of the most discussed topics in business and academia. The speed of development of Electronic Marketing and the Internet has been fast by any standards, and especially compared with the slow process of academic research and publication.
- Marketing and the Internet allows faster, cheaper, more personalized interactions than any previous medium.
- It can dramatically reduce customer search costs of Marketing and the Internet. It even supports purchase decisions made on behalf of the customer by intelligent marketing and Internet software agents.
- Marketing and the Internet allows seamless communication over any distance, local or global. Eventually, it will also support effective automatic language translation.
- Marketing and the Internet is becoming ubiquitous, allowing 24 hours a day, 7 days a week communications for customers at home, at work, or the point of purchase.
- Marketing and the Internet remains the most important development in Business to Customer markets since the growth of television and supermarkets 50 years ago.
- Marketing and the Internet is most important in business-to-business (B2B) markets since the railroad and telegraph 100-150 years ago.
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