One of the key factors in account management which is crucial to better cost optimization is the quality score. Quality score (also referred to as quality index) is the measure of the relevancy of your landing page and ad copy to the advertised keyword. Most major search engines such as Google, Yahoo and MSN (Bing) [...]
Read on...
As someone who advocates for the integration of social media into the daily practice of companies and organizations, I find myself quite often faced with questions like “what is social media?”, and “how can we “use” it to promote our brand\products\services”.
There are numerous definitions for the term social media, and most of them emphasize the [...]
Google has re-invented the Wheel (Again)
Last May 2009 Google released Search Options. One stand out tool is the Google Wonder Wheel. It shares a few similarities to www.quintura.com & www.visualthesaurus.com , which uses word cloud technology to organize content.
The Wonder Wheel is a new visualization tool, for semantic indexing.
Wonder Wheel takes seed words [...]
After adapting Social Media into their search queries, Google has now acquired a mobile advertising agency – AdMob.
A statement from Google Press.
On November 9, 2009 Google announced an agreement to acquire AdMob, a mobile display ad technology provider, for $750 million. This acquisition will enhance Google’s existing expertise and technology in mobile advertising, while also [...]
So by now I’m sure everyone has heard that Google bought AdMob for $750 million. Is this what it takes for everybody to take notice that mobile is the new wave of internet marketing? For anyone that has known this for a while, kudos to you! As for everyone else, you have some catching up [...]
Read on...
Cascading Style Sheets (CSS) is a design enhancement language for adding style, such as font, colour and spacing to websites. It controls the presentation and formatting of web documents.
Today’s web browsers are very flexible in a designer’s point of view, (excluding Internet Explorer 5, 6 and 7). Firefox, Safari, and IE 8 let designers use [...]
Proximity marketing has become a highly effective medium by which sellers can connect with buyers via mobile devices such as Smartphones and other PDAs. They do so by sending free messages or other content to people’s cell phones when those people are in close proximity to a point of purchase. Unlike traditional SMS messages which [...]
Read on... Social media offers us a new and unique channel to reach new audiences in new ways. Searchlinqs social media marketing packages enables you to effectively tap into the social media trend, and to achieve branding and marketing goals through participation in this new communication form.
Social media are primarily Internet-based tools for sharing and discussing information [...]
My new phone arrived today – HTC Dream. I was like a child on Christmas morning. I ripped open the packaging it came in and played with it immediately. I was filled with excited to see all the fun functions and widgets the phone had to offer.
After a good hour of playing on my phone [...]
Punctuation Overuse
Leave excess punctuation out of sentences that are intended for the web. When visitors see sentences with more than one comma it turns them off. It’s too much for them to read.
Never Start a Sentence With “Yet, “But”, or “And”
This happens a lot, from reputable writers too. These words are typically used when someone [...]
You are currently browsing the archives for the Resource Centre category.
