Geo-targeting & Micro-targeting for Search Engine Marketing campaigns are staple methods, for improving CTR and relevancy. It’s only common sense if you wish to drive local traffic by appending your core keywords with city terms.
Micro-targeting:
“Denver Dentist”, “Chicago Plumbing”, “New York Taxi”.
This method is further refined by limiting the scope of the area where the [...]
Google reserves the right to change your title tag & meta descriptions, to better serve relevancy for Google Search (Called Keyword in Context)
I think what Matt Cutts is saying:
That if you care about your website, your site must be optimized inside and out. Leaving no title tag or description tag unturned. If you are being [...]
A manager was once interviewed by a prestigious productivity magazine about his management of his department.
“How many people work in your office?”
to which he replied. “…about half”.
Suffer the scourge of the office parasite?
The Office Parasite comes in many forms. Some of you work with them, some of you are managed by them. Parasites usually exist [...]
Any of you old enough to remember the Cabbage Patch Doll Frenzy? No?
Ok how about the first iPhone rollout
(Canadians bought phones for $1000 or more even without data plans!)
Try to imagine using your iPhone without connectivity and forking money for the privilege (scary)
The newest “Gotta have it” is Google Wave. You can get a sense [...]
I recently ran into this story (from ABC news) about two girls from Brisbane, Australia who got lost in a storm. Rather then using their cell phones to call the police, the two chose to change their status on their Facebook page. I certainly don’t think that we can generalize and say that most [...]
Read on... Canadians love the Internet. So why don’t advertisers get it?
Matt Hartley, Financial Post, September 26th, 2009
You don’t need to extol the benefits of online advertising to Curtis Petersen.
Ten years ago, his company, Coastal Contacts Inc., was a little-known Vancouver start-up selling prescription contact lenses to customers in the United States.
Today, the company is one of [...]
Jim Bensimon and Ian Korman, President and Chief Executive Officer respectively, Searchlinqs (www.searchlinqs.com), are excited to announce the hiring of Zack Hayat as the Director of Social Media Marketing. This strategic move adds yet another pillar to Searchlinqs’ online marketing arsenal. With a focus on supporting the growing sales, marketing and business development units Zack will provide Searchlinqs’ clients with research, strategic insight & expertise as they relate to social media marketing.
Read on... TORONTO, ON – July 20, 2009 – Jim Bensimon and Ian Korman, President and Chief Executive Officer respectively, Searchlinqs (www.searchlinqs.com) are excited to announce that Simi Grosman has joined the Searchlinqs team as Director of Mobile Marketing. This strategic move adds yet another pillar to Searchlinqs’ online marketing portfolio. With a focus on supporting the [...]
Read on... On June 26, 2009 our own Maor Daniel Vice President Sales, Marketing & Business Development was featured on Business in Motion. Business in Motion is the number one radio show located in the Hamilton area and is hosted by George Torok. Its main focus is to promote businesses and is on every Friday from 12 noon [...]
Read on... TORONTO, ON – March 16, 2009 – Jim Bensimon and Ian Korman, President and Chief Executive Officer respectively, Searchlinqs (www.searchlinqs.com), today announced a strategic relationship with Whetstone Inc. (www.whetstoneinc.ca). Whetstone works with chief executives and business owners to help them build cohesive, client-driven organizations resulting in greater value for their customers and greater demand for [...]
Read on...You are currently browsing the archives for the News and Press Releases category.
