Canadian businesses aren’t working on their online real estate- it’s been in the news. As a result Canadian SEO firms are not booming as they should. Small and Medium Businesses aren’t investing in themselves and there aren’t enough enterprise companies out there to make up for it all. Why? They say that it’s metrics- A [...]
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I recently developed a dotMobi site for a limo company.
The process of designing and developing for mobile phones has its differences from the desktop browser that we are all used to. Some aspects to take into consideration are:
An effective design in order to be compatible for multiple screen sizes.
Correct MIME types
Tables, frames, pop-ups, page refresh, [...]
In light of a recent story that I just read regarding a woman who lost her insurance due to photos that she posted on Facebook I started thinking…how social is social media? When it first started Facebook was used for getting in touch with long lost friends and keeping in touch with everyone else. [...]
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Pay per Click Marketing – Text Ads on the Search Engines.
Sponsored Search or PPC, also referred sometimes as Search Engine Placements (SEP). These are paid sponsored Ads which are hosted by Google, Yahoo & Bing (MSN). There are 10 positions on the page.
This advertising is primarily bid based with the ultimate placement of [...]
From my experience (ok ok.. I know it’s only been a few days with my new cell phone) BUT I have been to a few sites that have not worked. This became a frustrating experience for me and probably the thousand others who are visiting this site from a mobile device.
Check out the below article [...]
One of the key factors in account management which is crucial to better cost optimization is the quality score. Quality score (also referred to as quality index) is the measure of the relevancy of your landing page and ad copy to the advertised keyword. Most major search engines such as Google, Yahoo and MSN (Bing) [...]
Read on... As someone who advocates for the integration of social media into the daily practice of companies and organizations, I find myself quite often faced with questions like “what is social media?”, and “how can we “use” it to promote our brand\products\services”.
There are numerous definitions for the term social media, and most of them emphasize the [...]
Geo-targeting & Micro-targeting for Search Engine Marketing campaigns are staple methods, for improving CTR and relevancy. It’s only common sense if you wish to drive local traffic by appending your core keywords with city terms.
Micro-targeting:
“Denver Dentist”, “Chicago Plumbing”, “New York Taxi”.
This method is further refined by limiting the scope of the area where the [...]
Google has re-invented the Wheel (Again)
Last May 2009 Google released Search Options. One stand out tool is the Google Wonder Wheel. It shares a few similarities to www.quintura.com & www.visualthesaurus.com , which uses word cloud technology to organize content.
The Wonder Wheel is a new visualization tool, for semantic indexing.
Wonder Wheel takes seed words [...]
After adapting Social Media into their search queries, Google has now acquired a mobile advertising agency – AdMob.
A statement from Google Press.
On November 9, 2009 Google announced an agreement to acquire AdMob, a mobile display ad technology provider, for $750 million. This acquisition will enhance Google’s existing expertise and technology in mobile advertising, while also [...]
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