My new phone arrived today – HTC Dream. I was like a child on Christmas morning. I ripped open the packaging it came in and played with it immediately. I was filled with excited to see all the fun functions and widgets the phone had to offer.
After a good hour of playing on my phone I realized what kind of potential there is out there for Mobile Marketing and how important it is to be part of your communications mix.
The Unique advantages of Mobile Marketing
- Reaches to millions of Mobile subscribers
- Ability to target consumer behaviour
- Immediacy due to 24/7 access
- Search Engine Marketing and Optimization
- Staying in touch with consumers through campaigns
- A high response rate
- Ease of use
- An additional touch point to the consumer
- Ability to send mobile coupons
- Accountable and measurable advertising
- Delivering millions of interactions
The mobile medium has rapidly become the single most effective way of reaching target audiences. A proliferation of Smart phones coupled with high-speed 3G and 4G networks, as well as a host of powerful features and functions now allows your mobile device to become the new affinity card, coupon, boarding pass, sports and entertainment ticket, travel map, and much more.
Whether you are considering a simple SMS campaign, delivering branded content, informing or entertaining, mobility is the way of the future……and the future is NOW.
