Geo-targeting & Micro-targeting for Search Engine Marketing campaigns are staple methods, for improving CTR and relevancy. It’s only common sense if you wish to drive local traffic by appending your core keywords with city terms.
Micro-targeting:
“Denver Dentist”, “Chicago Plumbing”, “New York Taxi”.
This method is further refined by limiting the scope of the area where the [...]
Canadians love the Internet. So why don’t advertisers get it?
Matt Hartley, Financial Post, September 26th, 2009
You don’t need to extol the benefits of online advertising to Curtis Petersen.
Ten years ago, his company, Coastal Contacts Inc., was a little-known Vancouver start-up selling prescription contact lenses to customers in the United States.
Today, the company is one of [...]
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