Juniper Research defines a mobile coupon as “a coupon sent to and stored on a mobile phone that can be exchanged for a rebate, a financial discount etc. at a retailer or merchant when the consumer purchases a product.
As consumer usage of mobile devices explodes, mobile marketing has emerged as a viable marketing channel, with [...]

From my experience (ok ok.. I know it’s only been a few days with my new cell phone) BUT I have been to a few sites that have not worked. This became a frustrating experience for me and probably the thousand others who are visiting this site from a mobile device.
Check out the below article [...]

After adapting Social Media into their search queries, Google has now acquired a mobile advertising agency – AdMob.
A statement from Google Press.
On November 9, 2009 Google announced an agreement to acquire AdMob, a mobile display ad technology provider, for $750 million. This acquisition will enhance Google’s existing expertise and technology in mobile advertising, while also [...]

So by now I’m sure everyone has heard that Google bought AdMob for $750 million.  Is this what it takes for everybody to take notice that mobile is the new wave of internet marketing?  For anyone that has known this for a while, kudos to you!  As for everyone else, you have some catching up [...]

Proximity marketing has become a highly effective medium by which sellers can connect with buyers via mobile devices such as Smartphones and other PDAs. They do so by sending free messages or other content to people’s cell phones when those people are in close proximity to a point of purchase. Unlike traditional SMS messages which [...]

My new phone arrived today – HTC Dream. I was like a child on Christmas morning. I ripped open the packaging it came in and played with it immediately. I was filled with excited to see all the fun functions and widgets the phone had to offer.
After a good hour of playing on my phone [...]