Standing Above The Rest

Congratulations! You've just started your Search Engine Placement Campaign with Google, hopefully with Searchlinqs.com! The brand new customer immediately starts typing every relevant keyword in your campaign into the Google Search Engines.

"Of course I only want to make sure that I'm actually placed in the position I purchased! Whats wrong with that?" Plenty, if this behaviour persists everyday.

Most Search Engine Placement Campaign owners understand that by clicking on your own Keyword Ad it will cost you money. Like calling your own 1-800 number everyday to monitor if the service works!

What customers do not comprehend is the complex relationship between Impressions (seeing your Ad on the page) vs Click Thru Rate (CTR) and the possible effects on your keyword Ad. Googles algorithm for Search Engine Placement takes Click Thru Rate into account each time a Search Engine Placement Ad is viewed and not clicked on.

If your Ad was not compelling enough to draw interest (no clicks on your Google Ad / everyday), a poor Click Thru Rate score is recorded for your Search Engine Placement Ad. A poor Click Thru Rate score will mean your Ads placement and frequency may be diminished.

The more you search for your Search Engine Placement Ad everyday, the more you sabotage your own Search Engine Marketing efforts! The more specific and targeted your phrase, the greater the effect.

Worse by searching for your Search Engine Placement Keyword Ad on a regular basis, you create a pattern of the bad Click Thru Rate scenario for your paid keywords. Do this enough times and Google will eventually raise the price of the minimum Bid for the word in order to justify your keywords current position.

Simply put avoid searching for your Search Engine Placement Ads on Google on a regular basis.

Use the Adwords Preview Tool Instead

So how do you search for your Search Engine Placement Ad without negatively impacting your Click Thru Ratio? Google provided the Adwords Preview Tool which you can access to view your ads without penalizing your Click Thru Ratio:


https://adwords.google.com/select/AdTargetingPreviewTool.


The Google tool is also very useful to simulate searches from different area's of the country. For example your business is situated in New York City and wish to see the search results for a user in Los Angeles. The Adwords Preview Tool can modified to simulate an LA search.

Keep your Click Thru Ratio clean.

Search-Engine-Man